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- Yes, videos can be longer than 30 seconds
Yes, videos can be longer than 30 seconds
This will change your mind if you don't agree
Hey there!
To break up the pattern I’ve got 2 statics and 1 video for you this week. If you’re an ecommerce brand owner you want to take a look (especially if you are of the opinion that videos cannot be longer than one minute 👀
Hope you love this week’s inspiration!
Nibble
Such a funny concept, the humor really leads the way here. I think many people would be able to relate to the tedious process of learning geometry. Also the paper background really helps this ad come to life with the scribbles next to it.
It would be amazing to see a DTC brand try to replicate this concept. For example if you sell skincare you could be showing the 3 main struggles people go through before trying your product.
Copywriting - 9/10
Visuals - 8/10
Likeliness to convert - 9/10
Overall rating - 8.5/10
Ulike
The classic comparison ad, not a normal comparison ad but one that really focuses on the pain point of the cost savings and also tackling the main issues of shaving which is the hair growing back and irritation.
I do think the ad is quite simple and could be a bit more detailed with more features or social proof. Next to that, it looks like Ulike’s product is the bad one as it’s shown in red.
Copywriting - 7/10
Visuals - 7.5/10
Likeliness to convert - 8/10
Overall rating - 8/10
MAËLYS Cosmetics
WATCH this ad. It does the visuals so well. It almost feels like 3 hooks back to back that draw attention to ensure the watch time is high.
I really like the way they did the first hook to visualise without showing too much actual skin. A great way to bypass Meta advertising rules.
They really press on the pain points and a fear angle with this creative. As a women you would probably be very fearful after watching this video and want to find out what to do about their issue of saggy thighs.
The brand killed it with this video, risk reversals with guarantees, shows results, takes away objections to call out different use cases and different audiences for example they call out “the flabbiest skin” and “all body types” to make sure they capture the biggest possible audience.
If someone says videos should be shorter than 40 seconds, show them this one 😉
Copywriting - 9/10
Visuals - 9/10
Likeliness to convert - 8/10
Overall rating - 8.7/10
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All the best,
Dennis 💚
P.S. On Twitter? Follow me here for more of this stuff!