Hey there!

The first edition of 2024, have been a bit busy with life and work so this newsletter was the first thing to kinda drop off. But we’re back!

This week we’re diving into some of the statics our team made and show you the reasoning behind these creations and why we think they will work.

Obvi

I really like what my team did here. We wanted to illustrate the end user going for the fridge and illustrating our product to be the solution to beat the midnight snacking. What better way to do this than to show someone at night going in the fridge and simply adding the benefit points to the image on the left.

I think this ad works so well because it uses contrasting colours and focuses on a real specific problem. It has social proof and a risk-reversal with the guarantee so in my opinion all the elements for a winner static ad.

Flings

As 2024 is underway we wanted to transform our winner ads into 2024 angles. We knew this angle worked as the main enemy we’re fighting here are Pop-Tarts, our product beats Pop-Tarts on all angles and by showing the nutritional values and telling the audience how much healthier our product is to our core enemy we got a winner on our hands.

Additionally what we see working here is 3D renders to be doing really well. It just looks very yummy and grabs the attention as it’s a close-up of the products which really makes people’s mouths water.

The messaging is very relevant too as it focuses on New Year’s Resolutions which are a topic of discussion during this period.

ROYO Bread

This ad is crushing! Not gonna lie, I found this static concept for Immi. The concept is very strong to showcase how many Royo bagels people could eat for a regular bagel. In 1-2 seconds you can see that Royo is the better choice on a net carb basis.

Also what’s interesting is the messaging as it’s also very relevant now with the New Year being here, but this ad also crushed it in 2023 so I feel like this is just an overall winner despite the time of year.

All the best,

Dennis 💚

P.S. On Twitter? Follow me here for more of this stuff!

P.P.S. Need ads like these? Schedule a call with me here 2 final spots for January onboarding.