Hey there!

Put your hand up if you’re sick and tired of seeing Black Friday sales ads all over your newsfeed.

🙋‍♂️ I am, lol.

Let’s give you some good inspiration to craft your next winner ad without slashing into your margins by getting the eyeballs just by showing a discount.

Lil tip: go into your previous winners, think how can you transform these previous winners into gifting angles, or if you’re in the health/wellness space think how can you transform these into new year, new me angles if Q1 is a bigger event for you than Q4.

Let’s get into these ads!

Lucent Globe

I saw these guys on a video from Davie Fogarty. He was visiting their warehouse and instantly loved the guys. They have an eco-friendly laundry/dishwashing sheet to clean your clothes and dishes.

The hook on this is great, a guy with goggles on opening a gallon of bleach. I bet the hook rate on this one is at least 40%. Then it goes into a big pile of dishes with cash thrown at it showcasing how expensive the “bleach” is people are using to was their dishes with.

Then they go into someone running on the pods most people use and added some great sound effects like firecrackers or something which really keeps the user stuck to their screen.

The pacing of the video is amazing, it’s snappy and they have mastered a way to keep people watching. Near the end they also talk about the fact that they are a small business compared to the very big household names creating that David vs Goliath effect and creating a mutual enemy.

Also love the little line in there that encourages people to interact with the post to reach more people. Definitely something to add to your next video as we all know engagement can really elevate an ad.

Copywriting - 9/10
Visuals - 9/10
Likeliness to convert - 9/10
Overall rating - 9/10

Click here to see the full ad.

Prose

Talking about all the compliments and questions someone got by using this haircare product from Prose. A great way of relating to people and future pacing towards a scenario where you would get those compliments, as who doesn’t want to get complimented, we all do!

They have a custom haircare routine which shows that’s unique to everyone who takes a quiz or somewhat unique which establishes trust as you’re getting advised by experts on what’s best for you so the chances of you being in the same situation as the girl in the video with compliments thrown around at your head will be more likely.

Great ad, however, I do think it could have been a bit more in-depth talking about how easy it is to take the online consultation as it might seem big for someone to do just from an ad without further context.

Copywriting - 6.5/10
Visuals - 6.5/10
Likeliness to convert - 7/10
Overall rating - 6.7/10

Click here to see the full ad.

Magic Spoon Cereal

Get your Q1 angles ready like Magic Spoon did last year with this ad. If you have a brand in the better-for-you, health, wellness or any other space that can capitalise on this opportunity, get your ads ready now! Black Friday is almost over and Q1/January could be a bigger period for you if you do it right.

I like this image from Magic Spoon as they talk about the fact that their cereal is both high quality and delicious indirectly comparing it to of course normal cereal and other breakfasts like eggs for example which are more on the high-quality side.

If you want to see more angles like this, go into Foreplay and look up keywords like “new year” or “new year new me” and get ready to find some gold to implement into your ad account in late December/early January.

Copywriting - 7/10
Visuals - 8.5/10
Likeliness to convert - 9/10
Overall rating - 8.5/10

Click here to see the full ad.

All the best,

Dennis 💚

P.S. On Twitter? Follow me here for more of this stuff!

P.P.S. Need ads like these? Schedule a call with me here we’ve now opened spots for December onboarding.