Hey there!

Clothing ads have to be one of the most difficult niches to get into in my opinion. The clothes usually don’t solve a major problem like for example supplement brands or beauty brands do. But this is where it gets fun.

It’s ALL about how you position yourself as a clothing brand. Great brands like True Classic and Cuts do this really well. They focus on the future self of their ideal customers. Selling the dream, selling the look and making sure their ads show the customer how they want to look.

So in this week’s edition of AdVenture, we’re diving deep into how to advertise successfully for clothing brands.

Cuts

Pulling out the women here. A great way to talk to men is to add some women into the ad as they could see themselves going on a hot date with their partner or meeting someone new with their new and improved fit.

Cuts really focuses on the versatility of their t-shirts that men can dress up or down which is a common problem amongst men – being unable to wear something just casual to work and also on a night out without looking like a dork.

Cuts has found the perfect balance between well-fitting tees that can be worn in both situations appealing to the guy who works out, likes to show off his progress and impress their other half.

This ad works so well because it can also appeal to girlfriends/partners of guys to get them a t-shirt.

Copywriting - 7/10
Visuals - 8/10
Likeliness to convert - 7.5/10
Overall rating - 7.7/10

Possible improvement points: I think this ad can be improved by adding some social proof like “worn to 100,000+ dates on the left side and on the right side worn during 1,000,000+ office hours”

Click here to see the full ad.

True Classic

True Classic couldn’t be left out in a fashion edition of the newsletter. This amazing video really focuses on guys that want to look good for women.

I really love the psychology on this one. They focus exactly on the 3 things tees should do, kinda calling out other tees guys have in their wardrobe indirectly as when a guy sees this he will be able to resonate with one of them, if not all 3.

Following up with a scene where a guy walks out of his closet and his wife is waiting on him and instantly smiles when she sees him to capture the audience that wants to look good for women and strengthen that point.

After that, the ad goes into the benefits of the product and one I absolutely love which says “Look fitter than you are” This is a big emotional trigger by True Classic calling out men who know they are slightly overweight and telling them that with their tees they will look fitter than they are which is a great selling point.

To end off the video they talk about their risk-free 30-day trial to cover any objections next to the easy returns & exchanges which is a pain in fashion for all buyers.

CTA shows a great up to 50% OFF call to action to make sure people click to check the sale.

Copywriting - 9/10
Visuals - 9/10
Likeliness to convert - 9/10
Overall rating - 9/10

Possible improvement points: This video should be a staple everyone uses, especially looking at the flow and psychology of the video. All fashion brands should try to recreate it. I don’t see any improvement points at this stage apart from trying different types of models as this video can be iterated a lot as it only uses video content without voice.

Click here to see the full ad.

BYLT Basics

Simple static that does a lot of social proof telling the audience it’s the internet’s favorite tee. I think this ad could work very well for audiences that are already aware of the brand. I wouldn’t see this ad working really well for retargeting as the image is just a basic render and the image also doesn’t talk about any of the product benefits. It only shows the collection name and some “social proof”.

I think this ad is okay, not great, but could definitely crush on warmer audiences. For cold I’d focus more on a headline that talks about why you’d wear this tea and not anyone else’s tee. Additionally the ad doesn’t tell anything about the quality, how it fits so it misses a lot of potential here.

Copywriting - 6/10
Visuals - 5.5/10
Likeliness to convert - 6/10
Overall rating - 6/10

Possible improvement points: I’d add some stars with how many customers have bought it and also some product benefits with some cool icons to showcase more about the product as there is a lot of real estate in this image to utilize which is currently not being used.

Click here to see the full ad.

All the best,

Dennis 💚

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