Hey there!

Hope you’re having a fantastic Sunday and crushed this week. I spent my week in Ibiza. Still worked a bit though, but took the time to spend time in the sun and recharged a bit.

Back home for the foreseeable, lots of things going on so ready to lock in with Summer approaching.

Let’s dive into this week’s ad breakdowns!

IMMI

Love this creative concept. It’s like the Windows messages about you getting hacked where your full screen is covered in these tiles.

Very creative and I would see this creative working really well for IMMI as it is quite direct response and talks to an audience that’s already considering the product but isn’t 100% sure so this ad comes in and showcases what Immi can do for you. Fix bloating, lose weight, feel fuller and more energized.

I think these are very solid value props for an already aware audience. Notice that usually brands like this go heavy on the amazing nutritional values, but in this ad they left it away as they’re clearly not trying to sell that part of the product as it’s an already aware audience and they just want to show what IMMO can do for them and not focusing too much on the features which would be a more unaware ad.

Copywriting - 7.5/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 7.7/10

Ryze

Interesting concept here. The feel better guarantee. Even though it is quite broad I do think it can work well for an audience that might struggle with any of these 4 points.

The only thing that I am questioning is the “dream coffee alternative” I mean what is a dream coffee? From a consumer perspective, this ad is a bit unclear and broad but I do definitely see this working when the mixed/confusing messaging gets fixed.

Other than that I like the visuals, but again its messaging is very broad and I think if they focused on one specific angle this ad could perform a lot better and speak much better to the target audience.

Copywriting - 7.5/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 7.7/10

Arrae

I love the fact that more brands are optimising their statics for stories. It’s definitely something I have mixed feelings about from a performance standpoint but for looks, they do look very good.

This ad is a classic problem/solution type ad with 2 scenarios which focus on high-stress people who want to calm down during the day and at night.

I think they nailed the visuals and overall the messaging is very clear and I see this ad converting really well for an unaware audience that is facing these problems listed in the ad.

Copywriting - 8/10
Visuals - 7.5/10
Likeliness to convert - 7/10
Overall rating - 7.5/10

Thanks for reading this week!

Dennis 💚

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P.P.S. Are you looking for a creative machine and make static ads like this? Have a look at our agency’s creative portfolio right here. You can book a call in there if you’re on the hunt for new creatives. Got 2 more spots this month.