Hey there!

Hope everyone is having a great weekend so far. It’s starting to heat up and the weather is a lot better here in Europe. Let’s get into things right away, got some beautiful breakdowns for you this week!

Bloom Nutrition

I’ve been seeing this Google search format a lot, however this one is a bit of a 2.0 version of it. It’s branded in the brand’s colors and also has the “as seen in” element below it. I really like this visual style as it’s more branded and looks slicker than just the white Google background.

There might be a branding person involved in this one after the initial proposal of the Google format in white lol.

Next to that messaging is pretty straight to the point. I do think a very cool iteration here could be adding 3-5 unique selling points where now the AS SEEN IN part is to be able to articulate the use and benefits of the product a bit better. This ad does speak to the already product and solution-aware audience so it’s more of a lower funnel ad in my opinion.

Copywriting - 6/10
Visuals - 9/10
Likeliness to convert - 6/10
Overall rating - 7.5/10

Obvi

Well this one is a tad bit extreme lol…

I think this can be a hit or miss. If you run a brand or agency and need to get approval from someone who’s in charge of branding, well good luck, this might be a very tough one to get through if the branding person is very strict.

That being said, it’s a very direct response and just straight-up targets people who want to lose weight fast. I saw Obvi running a lot of these AI-generated images with text slapped onto them. Assuming this creative style works for them, it might be interesting to try it out for your brand as well. Simply ask DALL-E to make an image and slap some text on it and let Meta do its thing.

I think the messaging in this ad is very on point and all revolve around weight loss and the struggles people have with it. The only thing I don’t get is the regrow hair benefit pointer. But maybe someone needs to educate me about weight loss/fat burners.

Copywriting - 7/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 7.7/10

Kizik

Wait this isn’t a good-looking creative? This is not very trendy or anything like that…

Well, yes. True. However, I think this has some elements as to why it can crush it.

Number 1 is the fact that this is a real struggle. Women who are pregnant and need good shoes. Upon first glance, this is the first thing you notice OVERALL BEST SGOES FOR PREGNANCY with a woman who is pregnant. Boom, got the pregnant women’s attention grabbed while watching stories.

That’s why it is SO SO important to have someone in your creative, whether it be a video or image, who represents who you are trying to target with your ad. Imagine the same ad but now with a woman who is not pregnant at all, it would totally fail.

If you have a product that solves a similar problem, try to whip up a creative like this and I promise you the chances of it having success are quite big, without the big effort.

Copywriting - 8/10
Visuals - 8/10
Likeliness to convert - 9/10
Overall rating - 8.5/10

Thanks for reading this week!

Dennis 💚

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