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May 05, 2024

Hey there!

Hope everyone is having a great weekend so far. It’s starting to heat up and the weather is a lot better here in Europe. Let’s get into things right away, I’ve got some beautiful breakdowns for you this week!

Ana Luisa

Playing into the big Taylor hype. Of course, Swifties are bout to go crazy about this ad. They want to look like her and this brand did this extremely well.

Simple image, product shot, and showing how the product just looks like the ones from Taylor. This creative could fly if you made a carousel from it and put TikTok shops behind it.

Copywriting - 7/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 7.5/10

Fifth & Fido

Ayyy, this is one of the creatives our team made. Wanted to include it as I love the messaging on it. Talking from the dog’s perspective can really help bring some fun to the consumer.

I think the only thing that might be missed here is a headline to call out the audience, but other than that I think if you own a pet brand this might be an interesting messaging to try out for your brand.

Copywriting - 7/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 7.7/10

Hello Fresh

Normally big brands don’t have the best direct-response ads but I really like this one from Hello Fresh. Breakfast free forever? Amazing messaging to find prospecting customers who don’t want to think about breakfast.

As they are pretty big in evening meals expanding into breakfast is only right and with this offer they can really bring in some new customers or existing ones to expand their package.

How to implement this for a DTC brand? If you have a subscription offer and people get a free gift with every order, you can simply say x FREE FOREVER or SHIPPING FREE FOREVER. There are many ways to use this messaging in your ads.

Copywriting - 8/10
Visuals - 7/10
Likeliness to convert - 7/10
Overall rating - 7.5/10

Softwares I love

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Thanks for reading this week!

Dennis 💚

P.S. On Twitter? Follow me here for more of this stuff!

P.P.S. Are you looking for a creative machine and make static ads like this? Have a look at our agency’s creative portfolio right here. You can book a call in there if you’re on the hunt for new creatives. Got 3 more spots this month.