Hey there!

I’ve got some spicy stuff for you guys today. Ready to get inspired and find some new ideas for your next winner ad?

Let’s get started this week with some amazing statics I’ve collected this week.

Beam

This ad will resonate really well if you are a sleep nerd like me and use an Oura ring. I think this can work really well because it shows how their product can impact your sleep score and get that crown on your Oura app.

Other than that, the static is very simple and speaks to an audience that’s very aware of tweaking their sleep which might make this static a winner. If you sell a sleep improvement product, I would definitely try incorporating Oura or Whoop data to speak to that audience that’s very much into measuring their sleep and health data.

Copywriting - 7/10
Visuals - 8/10
Likeliness to convert - 7/10
Overall rating - 7.5/10

Stars + Honey

This one had me laughing a bit – super funny creative with the vital proteins collagen tub sinking like the Titanic and a man proposing to their collagen bar.

I think this can work really well as it shows humor, a clear headline (however I would remove the brand name and make the callout headline a lot bigger and it shows the main benefits of the product below with a CTA at the end.

Every collagen user knows Vital Proteins collagen so I think this a real good creative for collagen users wanting to try something new in the form of a bar which might be a lot more tasty than boring and plain powder.

Want to implement this? Simply get a stock image of someone proposing, replace the wife with your product and add a competitor sinking in the distance 🤣

Copywriting - 9/10
Visuals - 9/10
Likeliness to convert - 7.5/10
Overall rating - 8/10

The Essence Vault

I love the wordplay here. Catered towards a slightly younger demographic with this brand mentioning the “TikTok trend”.

Clear CTA, product shot, benefits showing main pain points like how long it lasts, risk-reversal with the guarantee, amount of scents and the vegan aspect of the product. Below that they show features to showcase social proof. The only thing I would see missing is a CTA at the bottom but on the other end, I don’t think a CTA is always required in a static.

The strongest point of this ad is its headline focuses on “ONE SPRAY LASTS LONGER THAN…” as obviously if someone reads that they would be intrigued to read further.

Copywriting - 8/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 8/10

All the best,

Dennis 💚

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P.P.S. Need ads like these? Schedule a call with me here 2 final spots for Q1 onboarding.