CPG ad creations October'23

If you advertise for CGP, you wanna see this...

Hey there!

Are you freaking out yet? I’m shaking right now, shaking from the mental pressure of getting ads ready for ± 20 brands, it’s tough, but we’ll get it done.

Our team is dialled in, with ups and downs, but we’re building something great at our agency and the quality of creatives is improving every week.

So this week I want to highlight 3 great creatives our team made recently. I’ll be breaking each one down and the logic behind us making these ads.

I love this creation we’ve made for ROYO. An amazing better-for-you bread/bagel brand. We’re directly targeting people trying to cut back on carbs by visualising how many carbs are in a regular bagel and how many bagels from ROYO they can eat for a normal bagel.

I think anyone looking for lower-carb snacks would be drawn to this ad as it grabs the attention super well in my opinion.

With this ad, we target people on a keto diet, low-carb diets and people looking to lose weight. Of course, we could adjust messaging a bit more based on these audiences but we know these are our core audiences.

A lot of variations are still possible, but I have high hopes for this ad 🤞

Going to be honest here, we got this concept from the amazing brand IMMI. We wanted to focus a bit more on the weight loss angle and saw IMMI run a lot of these angles. We’ve revamped this concept for our client Flings.

In here we show how Flings is a better choice compared to regular Pop-Tarts by touching on sugar, carbs, calories and protein. I love the way we visualised this and a playful and attention-grabbing way. The colours pop and the product is shown fully so people can visualise themselves eating it (being honest don’t they just look tasty? 🤤)

All in all, I think this ad has all the elements for it to become a winner. With the headline we really touch on people trying to lose weight while still being able to enjoy foods that taste good. A huge motivator for someone to try Flings.

This is a new account for us, the amazing 7th Heaven Chocolate who makes the best dairy-free chocolate.

With this creative, we wanted to show the differences between regular chocolate and their dairy-free chocolate in a cool comparison ad. We used a bit of wordplay with the “7 seconds” as per their brand name.

The power comes into play with the sub-headline. Calling people out that it really doesn’t taste worse which normal dairy-free chocolates usually do. This is a great way of speaking to people who cannot consume dairy. I would say that we could make it a bit clearer that ours is actually dairy-free, but it’s a first draft 😉.

Overall I think this ad is a great attention grabber as we ask the customer to spot the differences which makes it engaging. We have yet to test this concept but I have high hopes for it.

Softwares I love

  • Triple Whale - The #1 tool we use at the agency. We wouldn’t be where we are today without Triple Whale. Get better data, make better decisions. Get 15% OFF here.

  • Foreplay - Being able to save ads forever has been a game-changer. Any agency or ecommerce brand should be using Foreplay to get ad inspiration and save ads you love. Get a 14 day free trial here.

  • Frosted Files - I’m not a designer, but Frosted Files helps me get new static ads up in minutes. It’s the #1 tool for marketers without designing skills that want to test static ads quickly. Get 10% OFF volume 1 consisting of 25 editable Canva templates.

All the best,

Dennis 💚

P.S. On Twitter? Follow me here for more of this stuff!

P.P.S. Need ads like these? Schedule a call with me here and I’ll give you a 15% discount as a newsletter subscriber. We only have 2 spots remaining for Q4 and our applications will close during November and December. So if you need a steady stream of creatives like these apply now and have a chat with me!