Hey there!

This week flew by! Was busy setting up our fresh set of Canva Templates Frosted Files Volume 1 the feedback we have gotten has been great. Here are is a review from Alexa Kilroy from Stay Ai:

"Frosted File's templates are killer. Super easy to edit in Canva, and they tackle some of the most powerful formats I'm seeing across paid social right now. If you're running a listicle-style LP, you HAVE to test the asset they've made. Really great us v them format in there too!! Epic if you have a small team right now.”

You can use code ADV10 for a 10% discount which gives you access to 25 fully customizable Canva templates to implement within minutes. We’re using them a lot inside the agency actually!

With that out of the way, I want to jump to our regular scheduled program to break down 3 ads. This week we’ve got some great static ads, to stay inside the static ads theme here 👀

RYZE

Why is this ad so great? Is it the simple colours and clear benefit points with emojis?

Well yes, partly.

I think this ad works because it looks clean yes and has a big and bold headline combined with clear benefit points but I also think it touches on some great psychological triggers.

To start with the headline: “Heal gut inflammation” directly hitting the audience with an unhealthy gut that’s inflamed which then is strengthened by the clear and good looking benefit points below what the effects of a healthy gut are.

Super strong to convey these with linked emojis which always appeal to people as if this ad was just words it would be significantly less strong.

And then to end it off you can try it risk-free. Ryze applies some risk reversal to make sure people have 0 objections to try Ryze mushroom coffee.

Copywriting - 8/10
Visuals - 9/10
Likeliness to convert - 8.5/10
Overall rating - 8.5/10

Possible improvement points: The only thing that’s not 100% clear is that this is mushroom coffee. It is represented in the ad copy but the image could do a better job at explaining that.

Possible variations:

1. Headline change

2. Change the benefit points

3. Change the product shot

4. Change colours

Click here to see the full ad.

True Classic

The good old comparison ad. These comparison ads seem to continue to work, which is why this one from True Classic has racked up 140,626 likes according to Foreplay insert mind blow emoji 

They get you right away – why your t-shirt sucks. Then showing a wrinkled, not so well fitting t-shirt to show people how they’re currently looking with a t-shirt that is baggy, fades and can be itchy. Then the other side from True Classic showing their good fitting t-shirt that highlights the arms and chest, and has a soft cotton blend that’s not itchy. Then the other point around the extra room around belly abs is great lol – that piece of humour definitely helps this ad convert well.

This ad is clearly targeted towards men that are looking for a tee that fits well and are a bit insecure around their body and this ad really presses on that point by showing True Classic to be the ultimate solution to bad fitting tees and finally being able to feel good about yourself in wearing one.

Copywriting - 9/10
Visuals - 8/10
Likeliness to convert - 8.5/10
Overall rating - 7.5/10

Possible improvement points: There is a tricky part here that the UI from IG stories will cover up the comparison points so I’d move them up a bit to see the effect on performance.

Possible variations:

1. Change the headline to something like: Your t-shirts suck, why ours don’t

2. Use a different model (black model, or slightly heavier model etc)

Click here to see the full ad.

The Ridge

THROW AWAY YOUR BIG OLD WALLET!

That’s the message Ridge is trying to convey here. A big clunky wallet is a thing of the past. It doesn’t feel well inside your pocket and looks horrible. It also doesn’t have a built-in tracker device so you can locate it when you lose it. Something you cannot do with a normal wallet where you have to hope the finder will return it.

All in all this ad is very simple but targets men who are done with the big wallets and want something slimmer that also has more functionalities. This ad works for both aware and unaware audiences as this could convey someone to buy it even if they’re not directly in the market for a new wallet.

Copywriting - 7/10
Visuals - 7.5/10
Likeliness to convert - 8/10
Overall rating - 7.8/10

Possible improvement points: I think this ad is great due to its simplicity, but it’s missing a big bold headline that could convey the message a bit better and speak to a specific audience. Like add a headline that says: What to do when you lose your wallet? or Goodbye big old wallet.

Possible variations:

1. Try to list some benefit points at the bottom to showcase some social proof, maybe a review or how many people switched from their old wallets.

Click here to see the full ad.

All the best,

Dennis 💚

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