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- Apple notes got boring. Try this instead
Apple notes got boring. Try this instead
A brand new concept to try
Hey there!
It’s been a while! But we are back with the newsletter to give you value every week. Hope you are doing well and are enjoying Summer!
UPPEAL
Great ad here. Very original which I think could be the next Apple Notes ad which is well, widely overused and could use a replacement.
This IOS settings ad definitely is the next contender and I feel this ad could become a new winner for a lot of brands. I do love the way how the sliders are used which are normally used in the IOS settings app and in combination with the custom icons.
I also love the usage of the untoggled Hip & Back pain to show what problem their product solves.
Copywriting - 8/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 8/10
Wuffes
Inspired by the original Atoms ad. A lot of brands have done versions of this ad but I do like how Wuffes did a great job here. A bit less text but really clean to showcase the product benefits and what it can do for dog owners. This is definitely an ad for the product-aware audience as the headline calls out the fact that the product is not cheap so they have to know the product.
This ad won’t probably work for a very cold audience as from a very fast glance at it you will not see who this is for as they don’t call out a problem or audience in the main headline.
Copywriting - 7.5/10
Visuals - 6.5/10
Likeliness to convert - 6.5/10
Overall rating - 7/10
Obvi
Selling the outcome through the journey, bridging the gap. Customer is at point A, Obvi’s Burn will help them got to point B.
A very original way of bridging that gap with the calendar so people can visualize they could lose 30 pounds in 3 months with their product.
This ad would work really well on a problem aware and slightly product aware audience. Maybe even to the solution aware with the guarantee included in this ad as they might nee just a small nudge to go try the product.
Copywriting - 8/10
Visuals - 7.5/10
Likeliness to convert - 7/10
Overall rating - 7.5/10
Softwares I love
Frosted Files - I’m not a designer, but Frosted Files helps me get new static ads up in minutes. It’s the #1 tool for marketers without designing skills that want to test static ads quickly. Check it out here. We just released 25 new Canva + Figma templates. You can get the new bundle at 30% off now starting at $1.39 per creative! Use code ADV10 for an extra 10% OFF!
Atria - You probably are using an ad-saving tool. Atria is on another level. It has the biggest ad library, it has extensive AI features like script writing, review mining and more! Ad creation, inspiration, research, and ideation – all in one place! Check it out here and start your 5-day free trial.
Thanks for reading this week!
Dennis 💚
P.S. On Twitter? Follow me here for more of this stuff!
P.P.S. Are you looking for a creative machine and make static ads like this? Have a look at our agency’s creative portfolio right here. You can book a call in there if you’re on the hunt for new creatives. Got 2 more spots this month.