Hey there!

I hope you’re having a great Sunday. I had a very busy week and I wanted to share with you something very exciting. I know there are a lot of ad-saving tools on the market. Foreplay, Magicbrief and maybe some more…

I’ve been lucky to be one of the design partners for a new ad saving, creation and ideation tool. Yeah, you’ve read that right, it doesn’t just save ads from the ad libraries. It’s called Atria. In a nutshell, Atria does a ton more with the ideation of ads. It has a built-in feature to upload a CSV from your reviews and extract valuable insights from it, it has an AI tool to generate ad concepts, video scripts and more.

They integrated AI into their software and the results are crazy, it saves my team and me so much time. If you want to check it out, go ahead and check it out here. You can enjoy a 5-day free trial with no payment details required and see if you like it as much as I do! (P.S. They also have a feature to import all of your boards into Atria from your current ad saving tool)

Now let’s get on with this week’s ads I’ve collected for y’all!

Spacegoods

This static stands out so well, just the colors alone are just banging. It’s a bit cartoony but definitely works for a brand like Spacegoods.

There’s not a lot of complexity going on as well. Headline with a review targeting people who want to level up their productivity, a product shot with a very cool effect and a CTA that ties into the main headline talking about a clear mind. They close it off with a footer showcasing its features which helps boost social proof.

I think this one is a hit or miss, I don’t think this one will be one of their top performers but I think it will help a lot with aware audiences which have seen an ad or two.

Copywriting - 7/10
Visuals - 9/10
Likeliness to convert - 7.5/10
Overall rating - 7.5/10

BetterMe

I’ve been seeing this concept a lot from a bunch of different brands. I really like it as it shows multiple age ranges basically allowing this brand to target anyone with this ad – very smart move.

The only thing I would say is that the text is rather small. Making it very hard for me to read the actual details, but maybe if you stop the scroll and focus you can read it on your mobile device.

The ad is directed towards a quiz, which is very smart for it to be more personalized, especially as they are targeting multiple ages here so they can customize the best diet and workout plan for the customer – which is what they are selling.

I’ve saved this in my swipe file and I’m thinking how I can implement it for one of our DTC clients.

Copywriting - 7.5/10
Visuals - 7.5/10
Likeliness to convert - 7/10
Overall rating - 7.3/10

Magic Spoon

These types of advertorial-style ads have been a big trend lately, I have seen a lot of people talk about them and we have also been testing these across clients. Some have worked really well.

This ad below has been crushing for us

Want the Canva template for this? Go check out my Frosted Files Canva templates here and discover 25 proven ad designs so you can whip up the above ad for your brand in just under 5 minutes.

What would even be an extra push for performance here if you can combine it with a theme page. I have seen Dr Squatch do the same where they would whip up a page which would resonate with their audience and make it feel like an advertorial.

But overall, this static is really solid. It showcases some of the key benefits like keto cereal, high-protein highlighted and the overall image is a great one that targets people trying to get fit and kill cravings on a keto diet.

Copywriting - 8/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 8/10

All the best,

Dennis 💚

P.S. On Twitter? Follow me here for more of this stuff!

P.P.S. Need ads like these? Schedule a call with me here 2 final spots for Q1 onboarding.