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- This ad will get you a big fine
This ad will get you a big fine
Should you try this?
Hey there!
Feeling out of inspiration this week? Boom! Here we are! 3 fresh set of creatives ready for your review to inspire your ads in the upcoming week!
Stars + Honey
A very funny one here. Very, very creative. But will it work in a direct response Meta environment focused on conversions?
I think this ad is very original, I haven’t seen something like it. The only thing is that messaging doesn’t really show it’s a protein bar right away as it’s kind of hidden at the top right. The first thing that jumps out here are the donut + raspberry heads and the child they’re holding which just shows the logo of the brand.
With that being said, I don’t think this ad will do well in the actual ad account as it’s only funny but doesn’t say much about the product. It may work a bit for a middle of bottom of funnel audience.
Copywriting - 6/10
Visuals - 8/10
Likeliness to convert - 5/10
Overall rating - 6.7/10
Lifepro
These news-style ads have been a very interesting angle that works well for a lot of brands. With this one, it looks very organic which is due to the fact that a lot of accounts post these types of images organically too.
I like the angle here that focusses on helping seniors, osteoporosis and chronic pain must be a very specific issue they deal with so ultimately this ad will be very intriguing for this audience to click on with a very clear CTA that talks about easier movement.
I think personally think as will work really well for this audience if the landing page can be an article-style page too.
Copywriting - 8/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 8/10
Obvi
These ads are getting crazy…
I am not 100% sure if these ads are the best for the brand, but if they convert then well that’s the end goal. Also, I know in the EU there are a lot of regulations around weight loss and making claims so an ad like this would get you big fines over here, but I know the US is a bit less strict on that end.
To be honest this ad does spark my curiosity and stands out. Its something else and I can see this one working really well for Obvi’s audience being an older demographic that just wants to lose weight.
Copywriting - 7/10
Visuals - 8/10
Likeliness to convert - 8/10
Overall rating - 7.5/10
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Thanks for reading this week!
Dennis 💚
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