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5 Ways To Use ChatGPT In Your eCommerce Business

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April 30, 2023

Hey there 👋

Currently on my first ever cruise whoohoo super excited about it. It's a cruise around the mediteranian sea. Looking forward to touch down in some Italian, Spanish and French cities over the next 14 days.

Got the WiFi package so luckily not fully out of the office so still able to get some work done, they charge an arm and a leg for these packages, but you gotta do what you gotta do!

So this week I want to touch on ChatGPT, you might already been bombarded with it everywhere, but I know it can be valuable to you. 

So I know ChatGPT is the newest, shiniest thing out there but still not a lot of people know how to use it. In this week's newsletter, I want to show you 5 ways to best use it. 

The tool is powerful, but only as powerful as the input you give it. So please make sure to keep in mind your inputs so they're high quality so the response you get is high quality as well.

Write product descriptions

Writing product descriptions can be boring, especially when you have hundreds of products on your site. With ChatGPT you can easily write compelling product descriptions. 

Here is how I would ask ChatGPT and its response:

The beautiful thing is that you can continue to ask ChatGPT questions about your first query so I'll be doing that next for the following examples.

Writing ad headlines

Now as you can see it works quite well, but I strongly advise you if you already have a product you want to do this for to paste in the URL. Bonus tip: import your reviews first into ChatGPT and ask it to use that information to write your headlines or anything else. If you see some common denominators there it will be really powerful and based on why people have actually bought.

Writing an FAQ sectionNow here you can see an FAQ section based on the information I gave it previously. It's of course nothing crazy but again if you have a lot of reviews you can go through there and see which objections come up most often so you can tackle them in your FAQ section.

Writing ad copy

Next up is ad copy. I like this feature, but obviously, you need to edit it slightly if you want it to fit your brand messaging but I think it does a great job based on what information you give it.

To finish off this week's ChatGPT newsletter full of tactical stuff I want to leave you with 3 final tips to improve your prompts so you can improve what you get from ChatGPT.

  1. Give it enough context. If you don't give it enough context it will be very bland and general. So give it enough context about what you want it to write about.

  2. Be very specific about what you want. Need your output in a specific format? Ask it, need to use emoji's ask it, it can do many things you probably didn't know.

  3. Tell it how you want it to behave. Just like the examples I've shown I told ChatGPT to behave as a direct response copywriter. If you frame it that way it will use direct response principles.

Most Valuable Piece of Content

Every week I want to share a piece of content I've found valuable and learned a lot from. 

Limited Supply is one of my favourite podcasts out there. I look forward to listening to it whenever it pops up on my Spotify. This week Nik and Moiz talk about Facebook ads specifically on ASC+ campaigns. Also, they break down Honest Co.'s insany diaper business and its terrible margins. A must-listen if you want to listen to a breakdown of a business that may seem very successful. 

S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity

Listen to this episode from Limited Supply on Spotify. On this week’s pod, the guys are shitting themselves over the stupidity of terrible e-commerce design. And they’re stark raving mad over the fact that Jessica Alba won’t send them the right amount of diapers to clean up the mess they’ve made. Nick and Moiz also chat about everything Facebook cost caps (and why Facebook refuses to spend your budget), the ex-con who’s making a killing off of importing Prime energy drinks to the UK, and the beating the Honest Co. stock is taking. Plus, what do Logan Paul, Priyanka Chopra’s hair care line, and Jessica Alba all have in common? Apparently, they’re peddling products with user design bad enough to make Steve Jobs rise up in anger out of his grave.  0:00 Intro2:00 Facebook Ads26:20 Cost Caps vs. Bid Caps30:42 Prime Energy 37:26 Launching a Hair Care Brand42:41 Is Honest Co. Shitting the Bed? This episode was brought to you by Tapcart: Mobile Apps for Shopify. If you are looking to improve your store’s mobile revenue performance, then check out Tapcart and get your first 2 months free at https://tapcart.com/limited Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik:Twitter: twitter.com/mrsharma Follow Moiz:Twitter: twitter.com/moizali

https://open.spotify.com/episode/1wnRDbzqoPg2JYVhMBaYAB?si=163f3aff1ab9469b

I've been using Foreplay for months now, and I can honestly say it's one of the best value-for-money tools for any eCommerce brand, agency owner or anyone that runs paid media. It allows you to save ads from TikTok's and Facebook's ads library and keep them forever in your inspiration boards!

That's a wrap!

I really enjoyed writing this week's newsletter and think it can bring a ton of value to any eCommerce business to scale. 

See you next week at 7 PM CEST.

All the best,

Dennis 💚

P.S. On Twitter? Follow me here for daily value bombs about eCommerce and DTC!